NAD is an audio designing and manufacturing company.  The company started in 1972 in London, United Kingdom.  It set out to prove excellent sound quality and excellent value could co-exist together.

It was a difficult goal to achieve.  As some of the most reputable electronics brands of the time were quite high price tag.  At the same time, the affordable spectrum of the market offered by poor quality imports from global electronics giants.

Managing Director, Marty Borish, hired the company’s quiet genius of an audio engineer, Bjorn Erik Edvardsen.   The NAD magic began to percolate.  Soon this creative team managed to offer a range of affordable, high-quality electronics.

The Development Team is now based in Canada.  The product ranges are Master Series, Classic Series and Compact Audio.